Virtual Workshops – Commercial and Marketing transformation
Take part in one or all of our engaging, interactive and informative virtual workshops taking place on September 10th and 11th for our global patient/customer engagement and clinical audiences.

Please read the below descriptions and choose your workshop preference in the form on the right >>>
Workshop 1: Next-level Sales Training, Learning and Coaching  
September 10 10 -11 BST

Whether you are uplifting your coaching program for a single country, field force or going global, it’s important to have knowledge of the do’s and don’ts required to guarantee sustained success of your program and its intended goals. 

 Join us for this 60-minute workshop, as Anna De Feo, Global Head of Learning at Sandoz, and Simon Mormen, CEO at Atomus, share invaluable insights from the Sandoz European coaching program and coaching platform implementation.

The workshop will include the opportunity for you to ask the questions that are keeping you up at night and share experiences with your peers in a break-out session. 

  • Why Sandoz felt they needed to change their European approach to sales learning.
  • The most impactful coaching effectiveness metrics that will ease obtaining buy-in from leadership.
  • Overcoming multi-cultural and multi-language barriers during training & deployment to see how Pharma companies can close the loop between training, learning & coaching.

  • Anna De Feo, Global Head of Learning, Sandoz
  • Simon Mormen, CEO, Atomus
Workshop 2: How to Get your Digital Therapeutic Approved & Reimbursed in Europe and the U.S. 
September 10 2 - 3pm BST / 9 - 11am ET                                                                         

Patients, providers and payers expect healthcare to be more accessible, intuitive and adaptable to their needs. Barriers that have held back innovation in Digital Medicine and Telemedicine have been blasted apart with the recent relaxing of CMS and HHS requirements, continuing advances within the FDA’s Digital Health program, and additional reimbursement opportunities emerging globally.

 Get insights on two critical topics:

  • Challenges and imperatives to obtain approval of your Digital Therapeutic
Discuss the challenges and imperatives to obtain approval of digital therapeutics in both Europe and the U.S., the continued advances and changes in digital medicine and telemedicine worldwide, and the roadmap to success.

  • Explore the reimbursement opportunities in Europe and the US
Understand the key players and the influences in both markets and how to navigate the regulatory, access and reimbursement landscapes.




  • Jessica Shull, European Lead at Digital Therapeutics Alliance
  • Martin Culjat, Ph.D., SVP, Regulatory Innovation & Digital Medicine, EVERSANA
Workshop 3: Digital HCP Engagement in the COVID-19 Era and Beyond
September 11 10-11 BST

It’s your job to engage with HCPs – even during a pandemic! Why not adopt strategies that will benefit you now, as well as long into the future?   

Join this 60-minute interactive session where you will learn how you can benefit in the long term from strategies put in place during the pandemic. In the full-group discussion and breakout sessions we will cover the pros and cons of the different forms of HCP digital engagement, as well as the latest innovations that can help you nurture your relationships with valued customers.

In the context of longer-term, multi-channel, strategic planning, we will examine:

  • The tried-and-true digital techniques, such as email
  • The increasingly used techniques, such as video conferencing
  • The emerging techniques, such as personalized video messaging, which will stand out from marketing clutter

We will look at the value of each tactic including HCP receptiveness and the ease (or not) of analytics and reporting.


  • Michal Komorniczak, Global Strategic Business Director, Connectmedica
  • Pawel Mazur, Global Sales Director, Connectmedica.
Enter your details on the right and select the workshop you would like to join >>>

What you can expect from a Reuters Events virtual workshop:

  • Learning and development: Hear case study examples, data sets and lessons learned from those working with multiple companies in the space
  • Collaboration: Come together with up to 30 professionals in your field (pharma only) to brainstorm and form industry next steps to common challenges
  • Face time and interaction with other human beings(!): During COVID-19, take this opportunity to connect in an informal environment with likeminded people from across the globe, but are all working on the same things as you.
Enter your details on the right and select the workshop you would like to join >>>
Take part in polls which guide the discussion and reaffirm common challenges and goals
Build word clouds, or create white boards as a group to brainstorm solutions
Enter your details on the right and select the workshop you would like to join >>>
Break into smaller groups and deep dive in to talking points or find solutions to hypothetical cases
Please let me know if you have any questions at all.

Best wishes,

Apply to participate in this virtual workshop

Due to the large volume of applications, in applying to join a workshop you are not guaranteed a space. Reuters Events Pharma will contact you as soon as possible if you are successful, with a calendar invitation and joining instructions.

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