Virtual Workshops – Commercial and Marketing transformation
Take part in one or all of our engaging, interactive and informative virtual workshops taking place as part of our Pharma Marketing Europe event.
Please read the below descriptions and choose your workshop preference in the form on the right >>>
Workshop 1: Overcome virtual fatigue to improve engagement with HCPs
October 15 11-12 CET
81% of HCPs are unsatisfied with the way pharma engages with them, according to a recent McKinsey report. We must do better, but how can you do this? The task is made more difficult during these challenging times where were seeing the consequences of virtual fatigue on our engagement statistics.
Join this interactive workshop to develop a step by step strategy that ensures you’re creating valuable content that stands out from the rest. Through break out sessions and collaborative learning, you’ll learn how to:
- 'Connect':
We'll compare different media within the digital landscape and show you which ones are the best at creating meaningful connections.
- 'Engage':
Engagement isn't a one-way street. In this breakout session we'll give you the tools to truly interact with your target audience and develop relationships with your customers.
- 'Measure’:
You want to make sure to really get to know your audience, so you can build long-term relationships. In this respect, data insights are key, and we'll show you why and how to use them.
Create meaningful connections by presenting engaging content through the right channels and a measurable platform, and you can truly add value to the informational resources that HCPs demand. Join this workshop to learn how.
Workshop 2: Create a disruption proof data strategy for assessing customer engagement and behaviours
October 15 3-4pm CET
Building a comprehensive data strategy that encompasses evolving, and sometimes conflicting, business and technology needs has been the Achilles heel of pharma for years.
The challenges are increasingly confounded by the growing multitude of data sources/feeds and the evolving complexity of cross-border technology and data sharing. As a result, data transformation to enable a holistic omni-channel engagement (patients and HCP’s) strategy for pharma companies has become slow and unwieldy.
Join us for an interactive workshop with pharma technology, analytics, commercial and marketing leaders to discuss:
- Challenges faced to enable a future proof data strategy, focusing on the post-COVID scenario, given the overnight switch to digital channels
- Learn how to better assess customer behaviours through the exponentially growing digital channels
- How to design a modular and agile data solution without embarking on an ‘all-in’ path
Hosts:
- Mark Halford, Senior Vice President, Life Sciences Practice, WNS
- Pinaki Sarkar, Senior General Manager, Life Sciences Operations, WNS
- Arun Saxena, Senior General Manager, Quality, WNS
- Anurag Dikshit, General Manager, Life Sciences Operations, WNS
Workshop 3: How to increase ROI on digital events?
Digital HCP Engagement in the COVID-19 Era and Beyond
October 20 11-12 CET
It’s your job to engage with HCPs – even during a pandemic! Why not adopt strategies that will benefit you now, as well as long into the future?
Join this 60-minute interactive session where you will learn how you can benefit in the long term from strategies put in place during the pandemic. In the full-group discussion and breakout sessions we will cover the pros and cons of the different forms of HCP digital engagement, as well as the latest innovations that can help you nurture your relationships with valued customers.
In the context of longer-term, multi-channel, strategic planning, we will examine:
- The tried-and-true digital techniques, such as email
- The increasingly used techniques, such as video conferencing
- The emerging techniques, such as personalized video messaging, which will stand out from marketing clutter
We will look at the value of each tactic including HCP receptiveness and the ease (or not) of analytics and reporting. Join this workshop to find out more.
Enter your details on the right and select the workshop you would like to join >>>
What you can expect from a Reuters Events virtual workshop:
- Learning and development: Hear case study examples, data sets and lessons learned from those working with multiple companies in the space
- Collaboration: Come together with up to 30 professionals in your field (pharma only) to brainstorm and form industry next steps to common challenges
- Face time and interaction with other human beings(!): During COVID-19, take this opportunity to connect in an informal environment with likeminded people from across the globe, but are all working on the same things as you.
Enter your details on the right and select the workshop you would like to join >>>
Take part in polls which guide the discussion and reaffirm common challenges and goals
Build word clouds, or create white boards as a group to brainstorm solutions
Break into smaller groups and deep dive in to talking points or find solutions to hypothetical cases
Enter your details on the right and select the workshop you would like to join >>>
Please let me know if you have any questions at all.
Best wishes,
Josh
Apply to participate in this virtual workshop
Due to the large volume of applications, in applying to join a workshop you are not guaranteed a space. Reuters Events Pharma will contact you as soon as possible if you are successful, with a calendar invitation and joining instructions.
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