Deliver the Ultimate Customer Experience Driven by Data
The automotive industry will survive the aftershocks of this pandemic-induced economic earthquake. However, car buyers may never be the same.

As automakers balance their inventory to the new demand, marketers will need to balance their spending across not only variable and fixed spend, but also digital and traditional channels.

Listen to this exclusive webinar below to learn how to:

• Put data in the driver’s seat to steer OEM's in the right direction now and into the future

• Map out what your digital customer journey looks like through the vehicle buying, driving and service experience to create one, single customer view

• Bridge the gap between offline and online customer relationships

• Build the ultimate customer journey from shopping& explore – to purchase – to post sales and servicing
Panelists include:

• Vicki Poponi, Vice President, Digital Customer Journey, American Honda Motor Co., Inc.

• Matt Carpenter, CEO, Silvercar

• Rafael Flores, Senior Director of Product, Treasure Data

• Robert Skinner, Lead Technology Strategist, FordDirect

• Simon Kuhnimhof, Vice President, Customer Experience, Porsche Cars North America, Inc.


Moderator: Michelle Krebs, Executive Analyst, Autotrader

Further this discussion at Reuters Events Automotive Summit Online (Nov 11-13 &16)

Join world leaders including:

  • Ola Källenius, Chairman of the Board of Management, Daimler AG and Mercedes-Benz AG
  • Carlos Tavares, Chairman of the Managing Board, PSA Groupe,
  • Astrid Fontaine, Member of the Board People, Digitalization & IT, Bentley Motors
  • Mark Reuss, President, General Motors Company
  • Scott Keogh, CEO and President
  • Volkswagen Group of America













Hayley Dunn
Head of Strategy 
Automotive 
Reuters Events

Telephone: +44 (0) 207 375 7236
Reuters Events is part of Reuters News & Media Ltd, 5 Canada Square, Canary Wharf, London, E14 5AQ. Registered in England and Wales: 2505735.