Deliver the Ultimate Customer Experience Driven by Data
The automotive industry will survive the aftershocks of this pandemic-induced economic earthquake. However, car buyers may never be the same.
As automakers balance their inventory to the new demand, marketers will need to balance their spending across not only variable and fixed spend, but also digital and traditional channels.
Listen to this exclusive webinar below to learn how to:
• Put data in the driver’s seat to steer OEM's in the right direction now and into the future
• Map out what your digital customer journey looks like through the vehicle buying, driving and service experience to create one, single customer view
• Bridge the gap between offline and online customer relationships
• Build the ultimate customer journey from shopping & explore – to purchase – to post sales and servicing
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Panelists include:
• Vicki Poponi, Vice President, Digital Customer Journey, American Honda Motor Co., Inc.
• Matt Carpenter, CEO, Silvercar
• Rafael Flores, Senior Director of Product, Treasure Data
• Robert Skinner, Lead Technology Strategist, FordDirect
• Simon Kuhnimhof, Vice President, Customer Experience, Porsche Cars North America, Inc.
Moderator: Michelle Krebs, Executive Analyst, Autotrader
REUTERS EVENT AUTOMOTIVE CALENDAR
At Reuters Events we are committed to bringing you the most senior collection of automotive leaders, who are ready to share in-depth exclusive learnings with you. Our content library will deliver business critical discussions to thousands of automotive executives globally.
Access more insights below:
Hayley Dunn
Head of Strategy
Automotive
Reuters Events
Telephone: +44 (0) 207 375 7236
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