The MSL Evolved – On-Demand Webinar
From reactive to strategic, from face-to-face to hybrid engagement - redefine skillsets, capabilities, and success in the new normal
Of all the trends and transformations accelerated by the pandemic, the increasing importance and value of the Medical Science Liaison (MSL) is one of the most exciting.

In this webinar, medical affairs leaders share their vision for the evolved MSL, how best to develop the new skills required, and what wider infrastructure capabilities are needed to ensure MSLs can provide yet more HCP value.

Download your copy of this on-demand webinar now >>>
Key learnings include:
  • Meet HCPs how, when, and where they prefer by identifying digital skills gaps and building MSL capability in new channels and digital-orientated content
  • Empower medical field teams to define new hybrid engagement strategies based on their customer expertise
  • Modernise insights management to ensure company decision-making is flexible and driven by the customer – how to create a tech infrastructure that harmonises data from varying sources
You can watch this on-demand webinar now >>>

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