Deliver enduring behaviour change with agile, personalised engagement
Europe’s collaborative home for commercial, marketing and medical affairs leaders
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Reuters Events Pharma: Customer Engagement Europe (London, May 24-25) is the only event that brings together the full customer engagement community (marketing, commercial, digital and medical affairs) to create holistic discussion and share the ‘how-to’, with practical insights beyond just words.
Together we will learn the processes behind modularised content and predictive delivery. We will reverse engineer the way we interact with HCPs and patients to ensure messages resonate. Move beyond vanity marketing metrics to measure real behaviour change and discover how to design iterative feedback frameworks to ensure we are exceeding customer expectations.
Speaker highlight for 2022:
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Key themes at Customer Engagement Europe 2022:
Empower innovation and optimise customer experience:
Implement systematic innovation, embrace technology, and drive culture change to unlock growth and maximise impact across internal and external engagements
Go beyond vanity metrics:
Measure the impact of your customer engagement strategy with behaviour change KPIs to ensure long-term trust, achieve target conversions, and build enduring commercial and medical relationships
Empower your field-force with precision insights:
Develop detailed customer journeys, implement iterative feedback loops and implement micro-segmentation to drive personalised customer journeys and streamline customer experience
Implement content modularisation:
Employ detailed data mapping, modularised content and innovative customer listening techniques to develop a pro-active, agile and commercially streamlined content strategy
Drive omnichannel excellence:
Build a more complete picture of the customer, shape strategy based on real-time rep feedback channel metrics and engagement insights, and predict channel and format preferences
Get back to face-to-face networking! Download agenda and speaker line-up now >>>
Discover the opportunities available! Download your agenda and speaker line-up now >>>
Make new connections and get back to face-to-face networking! Download agenda and speaker line-up now >>>
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