Trend report: the new era of HCP engagement
Based on a survey of 200+ marketing, commercial and medical affairs leaders in pharma and biotech companies, our latest industry trends report (in partnership with Elsevier) will show you what trends sparked, at the start of the pandemic, have continued, which were only temporary, and what new content and channel developments are now taking place.
Download the trend report and find out how leaders in customer engagement are investing for their future strategies and success >>>
You will learn:

  • How spend on digital vs print is changing in global marketing and medical education budgets
  • Where pharma marketeers and medical affairs professionals are shifting their content and engagement strategies
  • How increased digital engagement is impacting approaches to content authenticity
Download the trend report now >>>
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