Insurance Distribution: 7 Key Trends for 2022
A whitepaper featuring insights from senior executives at Berkley Fire & Marine, Westfield, Grange Insurance, and Tokio Marine Highland
From policy holder to broker, distribution and channel preferences have evolved in the aftermath of COVID-19. Now, carriers must plan for a landscape that has the potential to be more interconnected than ever before to meet these changing customer demands and create exceptional digital experiences.
That’s why ahead of Reuters Events: The Future of Insurance USA 2022 (June 14-15, Chicago), we spoke to four insurance companies to hear their thoughts on distribution trends, and where they are focusing their energy.  
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Featuring perspectives from industry thought-leaders: 
Covering the top 7 trends for distribution, including:

  • The Resilience of Intermediaries: With the aftermath of Covid and the digital generation coming of age, how will the role of the intermediary change?
  • Moments that Matter: How can carriers and intermediaries work together to provide a quality customer experience at crucial claims moments?
  • The Potential of Embedded Insurance: With huge growth seen in the embedded insurance market, does convenience trump pricing and choice? 
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Key insights to look out for:
“It’s going to be very important for carriers to figure out which networks and brokers are acquiring traditional agents, and how they can work together to capture the online shopper in the moments that matter most to the policyholder” – Bobbie Collies, VP, Strategic Distribution, Grange Insurance

“The insurance ecosystem of the future is going to be way more circular and more connected than it is today, and how the insured interacts with everybody on that spectrum is going to drastically change” – Mark Seich, Chief Customer Experience Officer, Berkley Fire & Marine

“When a company like Next says, hey, we want to go back and work with traditional agencies, that kind of shows that maybe the world hasn't completely moved to online digital to acquire insurance” – Craig Welsh, Chief Distribution & Marketing Officer, Westfield
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I hope you enjoy the insights!

Kind regards,
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Alexandra Wilson
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Reuters Events
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