Agility, Innovation and Purpose: Defining the Future of Marketing
Today’s consumer is insatiable.
Social, political, and economic transformations have seen consumers emerge with different perspectives, needs and priorities. Authentic communication has never been more important - brands must meet consumers wherever they are, providing value at moments that matter.
Reuters Events: Strategic Marketing 2022 brings together leaders from the world's most influential brands to define the future of marketing. This is the global platform to inspire and empower marketing leaders – contemporize your brand, foster an agile culture, and engage in human-first data strategies.
With innovation at an all-time high and the competition greater than ever, marketers must stay ahead of industry trends and beat challenger brands as we look towards 2023.
Join CMOs, trailblazers and experts at SM22 for the most crucial learning and networking opportunity of the year.
Take Action with the World's Most Influential Marketing Leaders
Strategic Marketing 2022 brings together the most influential marketing leaders from the world's most recognizable brands. Hear from and converse with those dedicated to bringing marketing forward as leaders within the business - owning growth, driving purpose, and evolving with consumers in real time.
Join 350+ Marketing Leaders and Leverage the Opportunities of 2022
- Transformation and Growth: Transform the marketing function into a growth and revenue generator. Build the right internal connectivity, break down silos, and eliminate friction from the customer journey. Harness an agile workforce and take ownership of the growth agenda – marketing is the only function that can effectively share the VoC with the wider organization and ensure your brand evolves with the customer.
- Brand and Purpose: When consumers are willing to spend more on brands they believe in and are quicker to disengage from brands they don’t, leading with purpose is non-negotiable. It’s all about consumer evolution: know where they are, see where you are, bridge the gap, repeat. Evolve your purpose, rethink your why, and contemporize your brand.
- Data Storytelling and Personalization: Deliver repeatable and scalable growth by generating more actionable consumer data, focusing not on what customers say, but on what they do in real time. Leverage new data opportunities, alongside AI capabilities, to gain a holistic view of your customer. Build trust with personalized, valuable, relevant content.
- Content and Creative: Revitalize the way you connect with your customers. Harness your brand story, establish a core idea, and build from that idea to create content across multiple channels - it's not about platform-agnostic content, it's about transmedia storytelling. Leverage Web3 opportunities, prepare for the metaverse, and capture your audience at moments that matter.
6 Reasons You Cannot Miss Strategic Marketing 2022
- 30+ Case Studies: Benchmark against the best: With an agenda packed with real-life case studies, showing you the successes and challenges from a range of new projects – you’ll leave with a clear idea of where you’re at and where you need to focus
- No more zoom doom: After almost 2 years of zoom meetings, we’re super-charging networking time at Strategic Marketing 2022 with a bespoke meeting service– allowing you to experience both ‘chance encounters’ and planned meetings that make a difference to your career and business.
- Interactive roundtables: Get under the skin of the issue: Sometimes, challenges need to be discussed and debated. To facilitate this, interactive roundtable debates run across all topic areas.
- 4 Critical Themes: Focus on what matters – with a conference agenda built in consultation with marketing leaders for marketing leaders, we will focus on 4 critical themes – Transformation & Growth, Brand Evolution and Purpose, Data Storytelling and Personalization, and Content & Creative. You’ll be able to tailor your time out of the office to your learning needs.
- Real World Case Studies: Expand your knowledge: You’ll have access to leading industry experts, who are leading marketing teams at the world’s biggest brands. Deep dive into business-critical topics and real-world strategies, best practice and results.
- Your safety is our priority: This conference is produced under the Reuters Events All Secure Pledge – which is our commitment to upholding a safe environment for Reuters Events customers. Please go to Reuters Events: All Secure Pledges to find out more about the safety requirements for this event.
With entrepreneurship at an all-time high and the competition greater than ever, marketers must stay ahead of industry trends and beat challenger brands as we look towards 2023.
Join CMOs, innovators and experts at SM22 for the most crucial learning and networking opportunity of the year.
If you are interested in hearing more about our movement, or if you feel like you’d be a great speaker, I’d love to talk through the agenda with you – just let me know and we’ll set up a call.
Thanks,
Issy
Download the brochure for the Full Timed Agenda!
Includes all event details with:
- Full speaker line-up
- Brands that attend
- Key themes to be discussed
- Information on registration and pricing
Issy Paul
Global Project Director
She/Her
Reuters Events
Telephone: +44 20 319 78117
Reuters Events is part of Reuters News & Media Ltd, 5 Canada Square, Canary Wharf, London, E14 5AQ. Registered in England and Wales: 2505735.