Whitepaper: Mastering CX for specialty care in the digital age
Our research shows that commercial and medical affairs executives in specialty care in pharma and struggling with data, personalized experiences and lack of talent for delivering an exceptional CX.
Download this whitepaper to access research into the challenges and investment trends for CX in specialty care – from 392 specialty care pharma leaders, plus commentary from their peers.
Fill in your details to access now >>>
The whitepaper uncovers the following and more:
- A product-centric mindset, holding pharma back: 40% of respondents identified the mindset gap as the least addressed aspect of customer experience
- New channels being invested in: 24% of responses identify increased investment and/or focus on new, additional digital channels as a key means of improving the CX
- Personalized HCP experiences not being addressed: 36% said that personalized experience for specialty HCPs, is the area least addressed by their organization
Download this whitepaper how and see how your peers are innovating in specialty care >>>
As well as exclusive survey data, you’ll hear insights from the following specialty care leaders:
Download this whitepaper how and see how your peers are innovating in specialty care >>>
Kind regards,
Kana
Reuters Events is part of Reuters News & Media Ltd, 5 Canada Square, Canary Wharf, London, E14 5AQ. Registered in England and Wales: 2505735.
Download this 10+ page whitepaper below:
With insights from specialty care leaders from Takeda, Ferring and Exeevo plus survey data on investment trends