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Reuters Events: Strategic Marketing 2022 (Oct 20-21, NYC) brings together leaders from the world's most influential brands to define the future of marketing. This is the global platform to inspire and empower marketing leaders – contemporize your brand, foster an agile culture, and engage in human-first data strategies.
Drop your details in the box on the right and be the first to receive details on:
- An Inspiring Agenda: From brand story and content creation to digital strategy and influencer marketing, you’ll get a taste of the biggest challenges and opportunities facing marketers in 2022
- Which Brands Will Be Taking the Stage: Take a peek at few of the speakers and brands who will be sharing their advice on how to cut through the digital noise and reconnect with your customers
- Who You Could Meet in New York: With 70% brand attendance, you’ll see why Reuters Events: Strategic Marketing is rated as the best networking opportunity for senior marketing leaders
40+ Marketing Leaders Take the Stage
Reuters Events: Strategic Marketing brings together those leading the way in marketing strategy and innovation, with a speaker line-up of marketing leaders from the biggest global brands dedicated to building the most authentic brand story.
Join 300+ Marketing Leaders and Leverage the Opportunities of 2022:
Transformation and Growth
Transform the marketing function into a growth and revenue generator. Build the right internal connectivity, break down silos, and eliminate friction from the customer journey. Harness an agile workforce and take ownership of the growth agenda – marketing is the only function that can effectively share the VoC with the wider organization and ensure your brand evolves with the customer.
Brand Evolution and Purpose
When consumers are willing to spend more on brands they believe in and are quicker to disengage from brands they don’t, leading with purpose is non-negotiable. It’s all about consumer evolution: know where they are, see where you are, bridge the gap, repeat. Evolve your purpose, rethink your why, and contemporize your brand.
Content and Creative
Revitalize the way you connect with your customers. Harness your brand story, establish a core idea, and build from that idea to create content across multiple channels - it's not about platform-agnostic content, it's about transmedia storytelling. Leverage Web3 opportunities, prepare for the metaverse, and capture your audience at moments that matter.
Data Storytelling and Personalization
Deliver repeatable and scalable growth by generating more actionable consumer data, focusing not on what customers say, but on what they do in real time. Leverage new data opportunities, alongside AI capabilities, to gain a holistic view of your customer. Build trust with personalized, valuable, relevant content.
6 Reasons You Cannot Miss Strategic Marketing 2022
- 30+ Case Studies: Benchmark against the best: With an agenda packed with real-life case studies, showing you the successes and challenges from a range of new projects – you’ll leave with a clear idea of where you’re at and where you need to focus
- No more zoom doom: After almost 2 years of zoom meetings, we’re super-charging networking time at Strategic Marketing 2022 with a bespoke meeting service– allowing you to experience both chance encounters’ and planned meetings that make a difference to your career and business.
- Interactive roundtables: Get under the skin of the issue: Sometimes, challenges need to be discussed and debated. To facilitate this, interactive roundtable debates run across all topic areas.
- 5 Critical Themes: Focus on what matters – with a conference agenda built in consultation with marketing leaders for marketing leaders, we will focus on 5 critical themes – Executive Strategy & Growth, Brand Marketing, Data Analytics & Customer Insights, Content & Creative, social media & Influencers. You’ll be able to tailor your time out of the office to your learning needs.
- Real World Case Studies: Expand your knowledge: You’ll have access to leading industry experts, who are leading marketing teams at the world’s biggest brands. Deep dive into business-critical topics and real-world strategies, best practice and results.
- Your safety is our priority: This conference is produced under the Reuters Events All Secure Pledge – which is our commitment to upholding a safe environment for Reuters Events customers. Please go to Reuters Events: All Secure Pledges to find out more about the safety requirements for this event.
With innovation at an all-time high and the competition greater than ever, marketers must stay ahead of industry trends and beat challenger brands as we look towards 2023.
Join CMOs, trailblazers and experts at SM22 for the most crucial learning and networking opportunity of the year.
If you are interested in hearing more, I’d love to talk through the event with you – just let me know and we’ll set up a call.
Don’t hesitate to reach out if you have any questions.
Thanks,
Issy
Register for Strategic Marketing 2022 today!
Booking for a group? Contact Issy to discuss group rates issy.paul@thomsonreuters.com
Issy Paul
Global Project Director
She/Her
Reuters Events
Telephone: +44 20 319 78117
Reuters Events is part of Reuters News & Media Ltd, 5 Canada Square, Canary Wharf, London, E14 5AQ. Registered in England and Wales: 2505735.