Whitepaper: Medical-Commercial Collaboration: The Evolution of a New Era of Digital Engagement
In 2021, 1,000+ senior execs shared their insights and plans for a radically different future than that envisaged pre-pandemic. One year on, this new whitepaper focuses on how pharma can transform the way it serves customers, via both in-person and digital omnichannel engagement. Find out how to succeed, with best practices and case studies from senior leaders at Pfizer, Novartis, MSD, Sanofi, Across Health, Grünenthal Group and more.
Access your copy to discover the following:
- Mastering tailored content with fewer campaigns and how best to share it across functions, in order to meet HCP needs
- Exploiting the potential of digital to help serve all customers, not just key accounts
- Reshaping goals and metrics around how well the customer is served
- Giving medical affairs more say over, even perhaps ownership of HCP relationships
Commentary and analysis by leading pharma experts, including:
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