Whitepaper: Medical-Commercial Collaboration: The Evolution of a New Era of Digital Engagement 
In 2021, 1,000+ senior execs shared their insights and plans for a radically different future than that envisaged pre-pandemic. One year on, this new whitepaper focuses on how pharma can transform the way it serves customers, via both in-person and digital omnichannel engagement. Find out how to succeed, with best practices and case studies from senior leaders at Pfizer, Novartis, MSD, Sanofi, Across Health, GrĂ¼nenthal Group and more.
Access your copy to discover the following:

  • Mastering tailored content with fewer campaigns and how best to share it across functions, in order to meet HCP needs
  • Exploiting the potential of digital to help serve all customers, not just key accounts     
  • Reshaping goals and metrics around how well the customer is served
  • Giving medical affairs more say over, even perhaps ownership of HCP relationships                        
Commentary and analysis by leading pharma experts, including: 
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With best practices and case studies from senior leaders at Pfizer, Novartis, Across Health, MSD, Sanofi, GrĂ¼nenthal Group and more. 
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