Whitepaper: Medical-Commercial Collaboration: The Evolution of a New Era of Digital Engagement
In 2021, 1,000+ senior execs shared their insights and plans for a radically different future than that envisaged pre-pandemic. One year on, this new whitepaper focuses on how pharma can transform the way it serves customers, via both in-person and digital omnichannel engagement. Find out how to succeed, with best practices and case studies from senior leaders at Pfizer, Novartis, MSD, Sanofi, Across Health, GrĂ¼nenthal Group and more.
Access your copy to discover the following:
- Mastering tailored content with fewer campaigns and how best to share it across functions, in order to meet HCP needs
- Exploiting the potential of digital to help serve all customers, not just key accounts
- Reshaping goals and metrics around how well the customer is served
- Giving medical affairs more say over, even perhaps ownership of HCP relationships
Commentary and analysis by leading pharma experts, including:
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