Last month, we brought the marketing community together in New York to set the agenda for marketing leaders globally. Brands including the NFL, Walgreens, Samsung, Frito Lay, GE, Mondelēz, L’Oréal, Prudential and more gathered to address the latest challenges.
Speaking on brand identity, Linda Boff, CMO of GE, said, ‘If you don’t start with your DNA – what you stand for, you’re going to miss by a mile’. Alongside Boff, many of America’s leading CMOs and senior marketers discussed the latest trends, challenges and how they’re setting up for success in 2023.
Split into 4 main sections, the report will cover:
- Putting purpose and trust at the heart of community
- Data-driven intelligence and holistic human connection
- Compelling content, creativity and channel management
- Delivering on sustainability and DEI
Gain insights directly from C-Suite leaders:
- Michelle Crossan-Matos, Chief Marketing Officer, Samsung Electronics America
- Linda Boff, Chief Marketing Officer, GE
- Ketty Trivedi, Chief Marketing Officer, Prudential
- Tracey Brown, Chief Customer Officer, Walgreens
And more…
Gain business-critical insights to set up for success in 2023:
“The opportunity for us rather than going asking for more marketing dollars, is to make our marketing dollars work harder. I think when you are forced into more scarcity, it forces you to be more creative and the opportunity for us is to come up with creative solutions that really cut through that really have an impact with consumers" - Richard Oppy, Vice President of Premium Co, AB InBev
"In a world where companies are constantly trying to outspend each other, how do we kind of insert ourselves into that conversation without breaking the bank so that we can deliver that return on investment but still come across as authentic." - Ramon Jones, Chief Marketing Officer, Nationwide
“Generationally we continue to see changes that take place…Gen Z…sixty-five percent in terms of the work that they are doing is really going back to look at how authentic the brand and the way in which they speak into the markets and investigating who we are going to partner with or who they want to have relationships with" - Brian Rowley, VP, Marketing, Panasonic Connect
"The power of data is to understand much more precisely the audience that we're talking to…the ability to more precisely understand the audiences that we're trying to reach, more individually understand them, and then connect with them. Bring messaging, bring innovation, bring ideas that are more uniquely relevant to those people." - Nick Graham, Global Head of Insights & Analytics, Mondelēz International
Enjoy the report!
Kind regards,
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Sofia Gerrard
Strategic Director
Marketing
Reuters Events
Telephone: +44 (0) 7553528887
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