Economic uncertainty is increasing, marketing talent is hard to find, media consumption continues to shift, and customer expectations evolve with the hyper-digitalization of our world.
The State of Marketing report provides an in-depth analysis of the answers given by over 250 marketing leaders, alongside qualitative interviews with some of the world’s most influential CMOs. Executives from companies including L’Oréal, Nationwide, Schell Games, Merck Group, P&G, Microsoft, NBC Universal and many more have shared their thoughts and strategies.
This report will guide marketers through 2023 with four monthly instalments of insights, analysis, and solutions to the biggest challenges in the industry.
Four Core Themes for 2023:

Part 1: Purpose-driven, Measurable, Valuable
Part 2: The Art and Science of Storytelling
Part 3: Data Privacy and the Power of Insight
Part 4:  Investments, Resourcing, and the Future of Talent
The findings from the State of Marketing report will directly inform the agenda for Reuters Events: Strategic Marketing 2023, taking place May 8-9 in San Diego.

SM23 brings together leaders from the world's most recognizable brands to define the future of marketing. This is the global platform to inspire and empower marketing leaders – map the digital DNA of your consumer, foster brand loyal and community, and unlock innovation. Discover an agenda built by brands for brands and prepare for a new state of marketing in 2023.

Please reach out if you are interested in getting involved with SM23 and enjoy the report!
Enjoy the report!

Kind regards,
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Sofia Gerrard
Strategic Director 
Reuters Events

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