The State of Marketing 2023 report provides an in-depth analysis of the answers given by over 250 marketing leaders, alongside qualitative interviews with some of the world’s most influential CMOs. This report aims to set benchmarks, showcase innovation, and tackle the challenges that lie ahead in four monthly instalments. Access Part 1: ‘Purpose-driven, Measurable, Valuable’ below!
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Missed the introduction to the report? Catch up below!
In case you missed the introduction to the report, please find it below. Access an overview of the industry’s emerging trends and challenges, as well as a sneak peek into the next three parts.
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The findings from the State of Marketing report will directly inform the agenda for Reuters Events: Strategic Marketing 2023, taking place May 8-9 in San Diego. SM23 will bring together 300+ senior leaders to collaborate, communicate, and craft solutions around the industry’s pressing challenges.

SM23 brings together leaders from the world's most recognizable brands to define the future of marketing. This is the global platform to inspire and empower marketing leaders – map the digital DNA of your consumer, foster brand community, and unlock innovation

Join CMOs, trailblazers and experts at SM23 for the most crucial learning and networking opportunity of the year. 
Network with the most influential marketing leaders:
Interact with the world’s most recognizable brands:
4 Reasons Why This is the Must Attend Marketing Event of 2023: 

  • Benchmark against the best: Use real-life case studies to compare performance metrics and identify strategies that will optimize your marketing campaigns. This is not a tradeshow; it is an intimate gathering of leaders defining the future of the discipline.
  • Find your competitive advantage: Engage in strategy-led sessions where competitors are pushing the boundaries and prioritizing growth to stay ahead of industry trends.
  • Gain cross-industry insights: Cross-pollinate your business with innovative ideas – escape your industry echo-chamber and learn from a diverse range of influential brands and marketers across a range of industries.
  • Expand your network: From interactive workshops and roundtables to our Reuters Events Networking App, SM23 provides a wealth of opportunities for making new connections and networking with the most influential marketers in America
Explore our 4 core themes:

Strategic Leadership and Growth
Marketing leaders are constantly required to think of the bigger picture. They must speak the language of business and the language of marketing to drive decision-making and optimize opportunities. It’s time to take ownership of the growth agenda – harness an agile workforce, boost ROI, maximize budget, and increase human capital.

Brand Loyalty, Community, and Purpose
Your brand’s image is everything. From how you engage with cultural moments to brand activism and fostering social responsibility, how you show up in society is fundamental. Connect with your consumers through a shared sense of purpose – cultivate community, engage authentically, and generate lasting loyalty by turning consumers into fans.

Engaging Content and Innovative Storytelling
Marketers must adopt a forward-thinking approach to deliver unique content experiences. Revitalize your strategy to deliver seamless omnichannel experiences across multiple touchpoints - leverage the power of gamification, harness Web3 opportunities, prepare for the metaverse, and capture your audience at moments that matter.

Data Connectivity & Creativity
As brands strive to build and maintain lasting relationships with customers, harnessing data to truly understand your customer and create personalized experiences is crucial. Map a 360-degree view of your customer, refine your Martech stack, and overcome silos - generate accessible and actionable data that informs your creative strategy. 
I hope you enjoyed a look into the State of Marketing! Please let me know if you would like to be involved in the next release of the report or if you want to get involved with the event.
Kind regards,
Enjoyed learning about the State of Marketing?
Download the SM23 brochure to see which marketing leaders and industry-wide challenges will be up for discussion in 2023. 
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Sofia Gerrard
Strategic Director 
Reuters Events

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