How is U.S. auto retail preparing for a digital, online, electric future?
The U.S. automotive retail industry faces two important shifts as it overcomes three years of low inventory and high demand. On one hand, the growing momentum of vehicle electrification is creating new products, disruptive brands and novel customer education challenges. On the other, digitalization is continuing to replace in-person, forecourt-based sales models with digital, omnichannel customer interactions. These winds of change—gusting from carmakers and customers, respectively—are upending the way dealers do business.
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