In early May, we brought the marketing community together in San Diego to set the agenda for marketing leaders globally at Reuters Events: Strategic Marketing 2023.
CMOs and senior marketing leaders from Nike, eBay, MAC Cosmetics, Logitech, The North Face, and many more gathered to share the latest industry trends, challenges, and solutions.
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SM23 aims to position your business with the tools to stay ahead of the competition and implement strategies around your most pressing challenges. Connect with a global platform of inspirational and innovative brands to define the new era of marketing.
Discover four key conversations:
- Measurement, Optimization & Sustainability
- Storytelling and Science: The Ultimate Powers
- The Purposeful CMO
- Social Commerce: More Than Window Dressing
Gain business-critical insights from our community of CMOs and senior marketers:
- “The more actionable data points we can provide to creative teams, the better and more impactful the campaign will be” - Yannis Dosios, Chief Commercial Officer, Integral Ad Science
- “When you try to tell your authentic story without giving the power of your brand to influencers or other people, it’s not really authentic.” – Ryan Ostrom, EVP, Chief Marketing Officer, Jack in the Box
- “Every time a customer touches the brand, they must see purpose.” – Katie Nauman, Chief Marketing Officer, Petco
- “We’ve really taken these relationships very seriously and they’re real, they’re not transactional, and they’re led in-house” – Michelle Miller, SVP, Global Marketing, K18 Biomimetic Hairscience
Fill In Your Details To Order The 2023 Brochure >>>
If you are interested in seeing which marketing leaders and industry-wide challenges will be up for discussion in H2, please reach out and I’ll pass along information for Strategic Marketing, NYC.
Enjoy the report!