Gain business-critical insights from our community of CMOs and senior marketers:
“Today, not just about traditional communications through individual marketing channels but how a brand shows up through the entire journey of a customer experience” - Adrian Fung, CMO, eBay
“The last thing we going to do is say, ‘Hey, we just saw you were on the website, is that why you’re calling in?” - Sam Anaokar, Head of IIG Strategy, Partnerships & Operations, Vanguard
“[Autonomous AI] to give our customer care teams superpowers to consolidate things like tickets, which can take a lot of time and energy” - Michelle Miller, SVP Global Marketing, K18 Hair
“There’s a bit of trusting your gut on where the trends and zeitgeist are headed and testing those hypotheses against the data that you have” - Amy Emmeric, CEO, Miss Universe
“If you’re going to send an email, make it compelling or interesting, funny or sarcastic, just something that a customer might remember” – Radhika Duggal, CMO, Super
“With the changes in technology and privacy, new vendors are emerging all the time, as well as different approaches of the big publishers. Navigating the martech stack has always been confusing, and it continues to be” - Adrian Fung, CMO, eBay
“The technical feasibility of being able to integrate multiple martech solutions is beyond challenging” - Steve Kopelic, Associate Vice President Financial Services, Unica, HCL Software