Amid budget squeezes and rising costs in 2023, the relationship between marketing and finance is fragile. Generating marketing growth requires thoughtful investment, flexibility, and visibility of spend.  

In partnership with KPMG Customer Advisory, Reuters Events latest report provides you with five key strategies to align marketing with business success.
Discover 5 critical conversation points: 
  1. Aligning your marketing and business objectives with the C-suite 
  2. Focusing on fundamentals and tie back to ROI
  3. Building brand equity and empathy to drive value
  4. Leveraging technology, skills and data as a single source of truth
  5. Honing internal and external communications around shared organizational goals
Gain business-critical insights from CMOs and senior marketing leaders from the world's most influential brands: 
“We have to make ourselves accountable, and demonstrate financial impact on the business so we can prove marketing is an investment not a cost.” - Janna Ducich, SVP, Marketing Planning & Operations, Marketing & Growth Organization, AT&T

“Marketing must be aligned with the organizational definition of success, and the key metrics are those that drive the organization, not what drives marketing.” - Jason Galloway, Principal, Customer Advisory LeadKPMG US

“The goal of marketing has to be an integrated, albeit tailored, path to every audience – from employees to customers and news media, and even policymakers, investors, social media influencers and suppliers.” - Bill Kircos, Chief Marketing Officer, Blue Origin

“Focus on customers, know your audience, and what you are offering...the operational side of marketing, which is the foundation for all great ideas, is very much underrated.” - Janet Lee, SVP, Chief Marketing Officer, Mobile Experience, Samsung Electronics America

“Whether it’s day-to-day operations or strategic priorities, there’s nothing that we do that doesn’t require involvement across the organization.” - Eric Jagher, SVP, Chief Marketing Officer, UScellular
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