The Future of Promotional Content Management: Unlocking Agility and Efficiency with AI 
Promotional content management (PCM) is undergoing a paradigm shift. More efficient and data-driven practices are helping pharma streamline content creation, enhance personalization, and expedite approval processes. This report examines the key challenges facing the industry when creating content and bringing it to market and explores the technologies and strategies that are driving transformation in PCM.

Key takeaways include:

  • Content production reimagined
  •  Accelerating content preview & approval
  • Towards hyper-personal content distribution
  • Navigating change management in PCM
  • Measuring success in PCM

Key survey stats include:

  • 3.5 times more digital content vs print
  • 53% of digital content is e-detail aids, emails and training material
  • 21 days to approval
  • 74% of digital content with only one review cycle
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