Embrace the Future of Digital Marketing in 2024
Digital marketing is evolving rapidly, presenting both challenges and opportunities for brands. In the face of new technologies and platforms, brands are gearing up to navigate this dynamic landscape and drive growth. As we step into 2024 with some economic uncertainties on the horizon, brands are reshaping their strategies to stay ahead.
In November, leaders from Unilever, J.P. Morgan Chase, JCPenney, PGIM, and more gathered at Reuters Events: Strategic Marketing East 2023 in New York. Together, they explored key themes, such as the importance of purpose, cultural fluency, customer-centricity, and the role of AI in shaping the future of marketing.
Explore the four fundamental themes that dominated every marketer’s agenda:
The world’s most influential marketing leaders shared their expertise:
“The key is to have that consistent brand idea that you build over time, no matter what channel you're building the brand in.” - Priya Nair, Global Chief Marketing Officer, Beauty and Wellbeing, Unilever
“Cultural fluency is “the incorporation of social content into strategies that are applicable across multiple consumer segments, and also lean into some aspect of internet culture” - Kikora Mason, VP, Social Listening and Community Management, J.P. Morgan Chase & Co
“Everyone says they love data, but data is just the direction towards building a 360-degree of the customer.” - Joey Castillo, Head of Global Marketing Programs, PGIM
“It is not just marketing decisions that are made based on customer needs, but business decisions that are made based on customer needs.” - Rosalie Herring, VP, Marketing, Global Pharma Services, Cencora