Top Three Marketing Trends for 2024: Individualization, Trust & Cross-Functional Collaboration
CMOs and senior marketing leaders from eBay, Twitch, Audible, Alaska Airlines, Banana Republic, Poshmark, Lulus, United Airlines, Albertsons Companies, Fender Musical Instruments Corp., Activision and many more gathered to share the latest industry trends, challenges, and solutions. 
Discover three themes top of every marketer’s mind: 
  1. Individualization: Explore the role of AI in advancing towards individualization in marketing, emphasizing the importance of creating personalized customer experiences and content. Involving understand customer behaviors at a deeper level and enhancing relevance in marketing efforts.
  2. Trust: Building trust through authenticity and connection is as crucial for engaging communities and ensuring brand loyalty. How can AI aid in creating authentic content and nurturing trust within various communities, essential for long-term brand success.
  3. Cross-functional collaboration: Highlight the need for cross-functional collaboration between marketing, technology, and business teams to leverage AI capabilities and align marketing strategies with overall business objectives.
The world’s most influential marketing leaders shared their expertise:
"If we're not ultimately driving downstream impact from a customer standpoint that begets business output, then I would really question why we would be doing anything." Cynthia Chu, Chief Financial and Growth Officer at Audible

"It creates brand affinity and brand loyalty. People really feel a sense of pride and identity with Twitch, and they are encouraged and do talk about us." Rachel Delphin, Chief Marketing Officer, Twitch
 
"AI capabilities offer us an opportunity to create a step change in the quality of that relevance and to enable us to truly individualize for the customer." Rob Gornall, Senior Director, CRM, eBay

"I would not use it as a calculator for precision. That problem is still out there!" Vadim von Brzeski, Director, Customer Data Science, eBay
If you missed us in Los Angeles, reach out directly and I’ll forward more information on Strategic Marketing at Customer 2024.

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