Whitepaper- The status quo and beyond: A new launch personalization paradigm
The critical impact of launch personalization can only be fully realized by breaking away from the status quo and implementing data-driven, AI-enabled strategies from day one. With research showing brands rarely change trajectory after the first 12-18 months, pharma companies must overcome organizational silos and technical limitations to deliver personalized messaging driving better commercial outcomes and improving patients' lives.
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Commentary and analysis by Senior Launch Experts:

  • Emily Mandell - Principal and Leader of Global Pipeline and Launch Strategy Practice, ZS
  • Anton Yarovoy - Group Product Director, Precision Medicine, Johnson & Johnson Innovative Medicine
  • Erica Taylor - Vice President, Chief Marketing Officer at Genentech
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I hope you enjoy the whitepaper and take tangible learnings for your personalization plan.
Kind regards, 

Samuel Baddeley 
Senior Project Director 
Reuters Events
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