North America's Premier Automotive Event Defining the Future of Mobility
Outbuild. Outpace. Outcompete.
Automotive leaders are under pressure to build faster, operate leaner, and compete smarter. Supply chain volatility, software-defined vehicles, AI adoption, affordability pressures, electrification, and global competition are forcing OEMs and suppliers to rethink how they design, manufacture, and deliver value.

Reuters Events: Automotive USA 2026 brings together senior OEMs, Tier 1 and Tier 2 suppliers, mobility leaders, and technology innovators to share the strategies, technologies, and real-world lessons driving transformation across the North American automotive ecosystem.

Join 500+ senior executives from the world’s most influential automotive organisations! 
Download the brochure now >>>
Explore what Automotive USA 2026 has to offer:

  • Preview the full two-day agenda: Explore keynote themes, detailed session breakdowns and formats.
  • Find out who will be in the room: View the OEMs, Tier 1s, and technology partners already registered and benchmark your attendance against industry peers.
  • Plan your onsite experience: Discover the networking formats, interactive sessions, and opportunities to connect with the right people in Detroit.
Delegations confirmed for 2026 include:
Click here to download the brochure >>>
Want to get involved? Contact me and I’d be happy to help: Elijah.cho@thomsonreuters.com

Kind regards,
Elijah Cho
Senior Conference Producer
Automotive
Reuters Events
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